Star Tribune: How can you encourage more smokers to quit?

How can you encourage more smokers to quit?  (From a reorting sense, fairly well written.  Worth reading the full article.)  http://www.startribune.com/lifestyle/health/30909814.html 

Redrant:  My comment posted:  Greg Lang

If this wasn't so blatently unethical it would be funny!

Let's see!  We have this super-duper freebie help to quit smoking.  Doctors apparently don't' believe in it enough to try to refer patients to it with giving the doctors a de facto "bribe".

Did I mention that it is a free service to Minnesota residents?  It saves the medical provider the cost of their own co-pay counseling service. A paramedic type at the doctors office can handle the basics of explaining Clearway "program".  Like fixing a car, you try the cheapest option first.  

Clearway must be a great program.  After all, the mainstream media told us that it was!  Interesting that doctors in Minnesota won't use it without a de facto "bribe".